Blueair
Blue Pure 211+ Auto
AHAM Verifide at 353 cfm smoke CADR for a 550 sq ft room, and Blueair publishes exactly those numbers rather than a flattering pair — which almost nothing else in this catalogue does. It draws 4 W on its lowest speed.
A three-stage tower with an AHAM Verifide smoke CADR of 239 cfm and a 370 sq ft AHAM room size. Medify states its filter life in hours rather than months, which almost no other brand does.
Pros
Cons
Verdict
The MA-40's case rests on evidence rather than marketing: AHAM measured it at 239 cfm smoke CADR and sized it at 370 sq ft, and that room figure reconciles exactly with AHAM's published 4.8-air-changes rule. Medify then does something almost no competitor does and states filter life in hours rather than months, which hands you the assumption instead of hiding it. Against that, the specification sheet is thin where it matters for daily use — no published noise figure, no wattage — and CARB's records show the same model name covering both Electronic and Mechanical revisions, so the machine you receive depends on a version code you have to read off the plate.
Price, seller and package contents change. Check the variant on Amazon before you buy.
Who it's for
Who should skip it
How this coverage figure is stated
AHAM's own suggested room size, which is derived from the smoke CADR by AHAM's published rule (smoke CADR x 1.55) and therefore corresponds to 4.8 air changes per hour. 239 x 1.55 = 370, and the directory prints 370 — the arithmetic reconciles exactly. This is a third-party figure, not a manufacturer coverage claim.
Always compare two purifiers at the same air-change rate; manufacturers pick different ones and the headline square footage is not otherwise comparable.
| Smoke CADR | 239 cfm, AHAM Verifide |
|---|---|
| AHAM suggested room size | 370 sq ft (equivalent to 4.8 air changes per hour) |
| CARB, current revisions | MA-40-V3.0 Mechanical (G-23-267); MA-40-V4.0 Mechanical (G-25-237) |
| Noise | 46–66 dB across three fan speeds from Medify's own Amazon listing, NOT from medifyair.com, which publishes no figure |
| Filter life | 3,000 hours of use Medify publishes hours, not months |
| Dust CADR | 231 cfm, AHAM Verifide |
| Pollen CADR | 240 cfm, AHAM Verifide |
|---|---|
| PM2.5 CADR | 235, AHAM Verifide |
| Filter stages | Pre-filter, H13 HEPA, activated carbon |
| Filter indicator reset | Hold the dimmer or filter button 3 to 5 seconds |
| Cleaning the filter | "Do not vacuum or try and wash filter as it will clog filter" |
| CARB, earlier revisions | MA-40 Electronic (G-21-461 and G-19-130) |
| Meets AHAM ozone limits | Not marked in the directory for this model while it is marked for the MA-15 and MA-50 |
Our calculation, not the manufacturer’s
| Air changes | When you want this rate | Room it suits |
|---|---|---|
| 4.8×/hour | Wildfire smoke, allergy season, a room you are sensitive in | 373 ft² |
| 4×/hour | The rate most allergy guidance assumes | 448 ft² |
| 2×/hour | General freshening in a room without a specific problem | 896 ft² |
Worked from the CDC/NIOSH relation
air changes = (CADR × 60) ÷ (area × ceiling height),
assuming an 8 ft ceiling. Change the ceiling height and these
numbers change. AHAM’s own consumer rule — a smoke CADR of at
least two-thirds of the room’s area — puts the ceiling for this
unit at about 359 ft², which is the same arithmetic
at roughly five air changes an hour.
You can check this at home. In a closed room of the size in the first row, PM2.5 should halve about every nine minutes at top speed once its source stops. A monitor shows whether this unit manages that in your home. How to run the test
Ionizer and ozone
⚠️ THIS IS THE THING TO CHECK BEFORE BUYING, AND IT IS NOT ON THE BOX. CARB has certified the MA-40 several times over, and the device class CHANGED between revisions. Read from CARB's complete certified list on 14-sep-2026:
· MEDIFY AIRx | MA-40 H13 Grade Air Purifier | MA-40 | ELECTRONIC | 2019-09-06 | G-19-130 · Medify Air | Air Purifier | MA-40 | ELECTRONIC | 2021-10-15 | G-21-461 · Medify Air | Air Purifier | MA-40UV | ELECTRONIC | 2021-11-04 | G-21-483 · Medify Air | Air Purifier | MA-40-V3.0 | MECHANICAL | 2023-10-03 | G-23-267 · Medify Air | Air Purifier | MA-40-V4.0 | MECHANICAL | 2025-09-10 | G-25-237
Under California's regime only ELECTRONIC air cleaners are tested against the ozone emission limit, because only they have a component capable of generating it. A Mechanical classification means CARB did not identify one. So the earlier MA-40 revisions carried something the V3.0 and V4.0 do not.
What that means for a buyer: the model name alone does not tell you which you are getting. HOW TO CHECK: read the revision on the rating plate and on the packaging. A plate reading MA-40-V3.0 or MA-40-V4.0 is the Mechanical revision. A plate reading plain MA-40 is one of the Electronic ones. The MA-40UV is a separate, explicitly UV-equipped product and is not the same machine.
| Capability | What it needs | Status |
|---|---|---|
| Particle filtration | H13 HEPA stage, included | Included |
| Odour and gas reduction | Activated carbon layer, part of the same cartridge | Included |
| Replacement filter | MA-40 Filter, sold separately | Sold separately |
| Air-quality sensor | Not documented for this model | Not verified |
| App or voice control | Not documented for this model | Not verified |
| Published noise figure | Not published by Medify | Not verified |
Package contents vary by variant and seller. Check what is in the box on the Amazon listing before you buy. “Not verified” means the manufacturer does not document it either way — not that it is missing. “Not offered” is the other thing: the manufacturer does document it, and the answer is that this model does not have it.
Medify MA-40 replacement filter
Part "MA-40 Filter" · 3,000 hours of use, per Medify's own FAQ. Not months — hours. That is worth dwelling on, because it is the opposite of how every other brand on this site publishes. A month-based interval hides the assumption that makes it meaningful: run a unit four hours a day and 3,000 hours is roughly two years; run it around the clock and it is about four months. Same filter, same number, wildly different calendars — and Medify is letting you do that arithmetic instead of doing it for you and hiding the inputs. Run it yourself: 3,000 divided by the hours you run the unit each day gives you the days. ⚠️ The figure is per model and not uniform: Medify states 3,000 hours for the MA-18, MA-25, MA-35 and MA-40, and 2,500 hours for the MA-50.
Checked against the AHAM Verifide directory, CARB's certified air-cleaner list and the manufacturer's own pages. We did not test this unit. Nothing here is a measurement of ours: every figure is either documented by the manufacturer or published by an independent standards or testing body, and where the two disagree this page says so.
Blueair
AHAM Verifide at 353 cfm smoke CADR for a 550 sq ft room, and Blueair publishes exactly those numbers rather than a flattering pair — which almost nothing else in this catalogue does. It draws 4 W on its lowest speed.
Blueair
AHAM Verifide at 283 cfm smoke for a 439 sq ft room, and the rare case where the electrostatic question has an actual number attached: ENERGY STAR measured its ozone emission at 2 ppb.
Blueair
A compact tower with an AHAM Verifide smoke CADR of 123 cfm and a 190 sq ft AHAM room size. CARB classifies it Electronic, which is a consequence of how Blueair's HEPASilent works rather than a fault.